Affordable Wedding Dress

Who says a custom wedding dress can’t be affordable?


They clearly have not gone to Jana Ana Bridal Couture. We are experts in custom wedding dress creation, so we can absolutely help you build the dress of your dress while staying on a budget. Whatever you choose to spend on your wedding is your decision, but you shouldn’t have to give up a beautiful dress just because you have price constraints. Affordability can be synonymous with a jaw-dropping gown.


So, you’re a little more frugal than the typical bride, that just means you’ll have more money saved for you and your husband’s future. Weddings that cost tens of thousands of dollars are not everyone’s cup of tea, and we understand how much pressure brides are under to throw the perfect wedding without much thought to cost.


Practical brides deserve the wedding dress of their dreams too! We can take an affordable wedding dress and dress it up to your liking at a reasonable cost. It’s often cheaper to customize dresses than to try and find a dress that has all the features you want. It’s a win-win because you get your dream dress at an affordable price.


Jana Ana Bridal Couture should be your first stop when looking for an affordable wedding dress San Diego.


Book An Appointment


Call Us



 FAQ (Frequently Asked Questions)


What is an appropriate budget for a wedding dress?

When it comes to wedding dress prices, they can vary a great deal; however, the average cost of one in the US is around $1,000. Usually prices range from $280 up to $1,650, but you can find wedding dresses at higher and lower prices too.


What month are wedding dresses cheapest?

The wedding industry is aware of the new year so they’re releasing new collections and putting discounts on their old ones in January. There’s lots of new stock available this month, so sample sales and discounts are plentiful!


Is 5 months too late to get a wedding dress?

It’s best to decide on your gown at least 8 months in advance, so there’s enough time for shipping and alterations. If you haven’t had the chance to do that yet, don’t worry – just visit a salon as soon as you can and chat with a consultant about what your options are.

What You Want to Know
To Make Your Experience at Jana Ann Bridal Go Seamless

Your 60 to 90 minute shopping experience at Jana Ann will be hosted by a bridal stylist that will be dedicated solely to you and your bridal party. Your time with your stylist will include an initial consultation, chilled waters for everyone, and a designated try-on platform for you to show off your dress options to your bridal party. Your stylist will even pull veils and accessories to help you complete your look!

Scheduling an appointment at Jana Ann Couture is easily achieved in several different ways. We can be reached by phone at (619) 649‑2439. If a stylist is unable to answer the phone, then please feel free to leave a message and someone will return your call within 24 to 48 hours. We can be reached by email at or you can schedule an appointment directly on our website,



We don’t really offer these…

Though there are several things that brides can do to prepare themselves for a bridal appointment, which could be anything from wearing nude underwear to having any shapewear with them that they may intend to wear on the wedding day, to having their wedding shoes or having their hair and makeup similar to their wedding day look, none of these are absolutely necessary. The best thing any bride can do to prepare for their bridal appointment is to arrive about 5 to 10 minutes before their appointment time. This will allow the bride the ability to find parking and calmly locate the showroom. A rushed bride is a stressed bride, and that can make it hard to enjoy the experience.

Our dresses in our showroom can range from $800 to $3,500.

Typically, here at Jana Ann Couture, we sell our dresses as ready-to-purchase, meaning that they are available directly off-the-rack. However, the option to special order a gown in a standard size or to order a custom gown is available as well. Your bridal stylist can discuss with you which option is best based off of your budget and timeline.

As previously mentioned, the bulk of our dresses are available to purchase directly off-the-rack. This means that when you find the one, and say yes, your dress goes home with you that same day! If you are on a payment plan, going with custom sizing, or going fully custom, someone from the team will contact you when it is time to schedule pickup for your dress.

The alterations process can be an involved process, usually ranging from 2 to 4 fittings. So, for our in-town brides, we offer in-house alterations, which are always a separate cost from the dress. We like to be able to offer this to alleviate some of the stress of looking for a reliable and reputable seamstress, but our brides are always welcome to take their dress to whomever they feel most comfortable working with.

Though we do not offer gown cleaning and preservation, we can always help point you in the direction of a few places that do!